EMERGING TREND OF DIGITAL DIPLOMACY IN PAKISTAN: IMPROVEMENT OR DECLINE

Abstract

The study aimed to explore the role of diplomacy in shaping the foreign policies of nations amidst the rapidly evolving landscape of international relations. With the advent of advanced technologies, traditional diplomatic practices have undergone significant transformation. Employing a qualitative research approach with an exploratory method, the study delved into how Pakistan leverages digital tools to modernize its foreign policy initiatives. Specifically, it sought to examine the effectiveness of new digital diplomatic strategies in shaping Pakistan's foreign affairs. The research investigated the model of digital diplomacy within Pakistan's foreign policy framework, with a particular emphasis on the utilization of social media in diplomatic endeavors. It scrutinized both the advantages and drawbacks of digital services in diplomatic conduct, emphasizing that states cannot afford to overlook digital diplomatic practices. The study also highlighted the clear stance of the new democratic government in Pakistan on digitizing diplomatic trends. Furthermore, it underscored the supportive potential of digital diplomacy and internet services (ICTs) in bolstering the state's foreign policy stance among regional and international audiences. By carefully implementing these new trends in foreign affairs, the study argued, nations can mitigate instances of coercion and deterioration in diplomatic relations.