THE IMPACT OF CROSS BORDER E- COMMERCE PLATFORMS ON FIRMS GROWTH OF PAKISTAN

Abstract

The emergence of cross-border e-commerce platforms has brought about a huge transformation in the international trade scene, especially for rising economies such as Pakistan. This study explores the relationship between export performance and trade policy openness, as well as the influence of cross-border e-commerce platforms on company growth in Pakistan. The aim of this research is to examine the relationship between cross-border e- commerce platforms and company growth in Pakistan, taking into account the role that trade policy openness and export performance play as mediators. The purpose of the study is to present actual data about how these factors affect the expansion of Pakistani businesses who engage in cross-border e-commerce. With the use of SPSS software for data analysis, the study takes a quantitative research method. Surveys will be used to gather information from Pakistani businesses involved in international e-commerce. The purpose of the study is to gather data on export performance, trade policies, business growth indicators, and the use of e-commerce platforms. The study will utilize regression analysis to investigate the correlation between cross-border e-commerce platforms and company growth, in addition to the mediating role of trade policies' openness and export performance. The results show a strong correlation between cross-border e- commerce platforms and Pakistani enterprise expansion. Furthermore, the research shows that export performance and trade policy openness moderate this link, meaning that businesses with more favorable trade policies and improved access to global markets see higher rates of growth from cross-border e-commerce. By illuminating the complex relationship between trade policies, export performance, cross-border e-commerce platforms, and company growth in Pakistan, this study adds to the body of current work. The findings highlight the significance of implementing legislative changes that promote cross-border e-commerce and, in turn, boost economic growth and competitiveness in the digital age.