IMPACT OF STRATEGIC LEADERSHIP ON ORGANIZATIONAL PERFORMANCE: MEDIATING ROLE OF DIGITAL MATURITY AND DIGITAL TRANSFORMATION WITH ORGANIZATIONAL AMBIDEXTERITY AS A MODERATOR

Abstract

Achieving success in today's competitive environment requires an organization to establish a strong leadership team and implement a well-defined strategic process. The challenge faced by strategic leaders is to make their organization digitalized and technological advanced. In particular, the current research’s purpose is to comprehend the understanding in which digital transformation affects organizational performance, a competitive advantage for organizations. Despite significant research on individual factors such as Strategic Leadership, Organizational Digital Maturity, Digital Transformation, and Organizational Ambidexterity, there is a notable gap in understanding their integrated effects on Organizational Performance. Existing studies often address these variables in isolation or in limited combinations, lacking a comprehensive analysis of how Strategic Leadership simultaneously influences Digital Maturity and Transformation and how these elements collectively impact organizational performance. This research has used quantitative methodology. A total of 850  survey questionnaires were distributed among the Board of Directors (BODs) and the top management team (TMT) of the organizations. Of these, 835 questionnaires were returned.