MODESTYAND STYLE IN MODERN ATTIRE: EXPLORING THE IMPLICIT MEANINGS FOR MUSLIM WORKING WOMEN IN PAKISTAN

Abstract

This study explores the implicit values and motivations behind the decision of Muslim working women to wear headscarves in workplace settings. Primarily, the basic purpose of this research is to examine whether women wear headscarves to observe the core principles of Islamic modesty or modify and infuse new styles and fashion trends in their headscarf-wearing approach coherent with core principles of modesty. To achieve this, we utilized a qualitative research approach to gain insights into women's attitudes and decisions regarding wearing a headscarf. Using an open- ended questionnaire, data was collected from 20 participants, from two organizations in Mirpur Azad Kashmir, Pakistan through purposive sampling. The subjective insights reflect that women perceive the headscarf as a dynamic and evolving element of their work lives that enables them to navigate the workplace's complexities often inconsistent with cultural/religious and professional norms. Therefore, they adjust and renovate the headscarf style, consistent with the demands of the contemporary, urban, and global environment without undermining the religious principles of modesty. The study's findings can inform organizations to develop more inclusive policies considering employers' implicit adherence to dress code and its effect on their workforce participation. Besides, it can be used as a resource for incorporating equally gender-sensitive work opportunities and fostering respect for cultural expression in the organizations.