AN ASSESSMENT OF PERCEIVED PREPAREDNESS AND EFFECTIVENESS AMONG JOURNALISTS ON COVERAGE OF ENVIRONMENTAL ISSUES IN PAKISTAN

Abstract

This cross-sectional, correlational survey research examined the perceived preparedness and effectiveness of journalists in Pakistan in covering environmental issues. Employing a self- reported questionnaire, the study collected responses from 163 Pakistani journalists associated with environment/climate beat. The study explored a moderate positive relationship between perceived preparedness and effectiveness of the journalists in reporting on environmental matters. It also concluded that there were no differences among the male and female groups about their perceptions on level of preparedness and level of effectiveness in reporting on environment. However, the study discovered that younger journalists perceived themselves more prepared and effective in terms of reporting environmental issues as compared to their older counterparts. It recommended implications for government, media organizations and journalists, suggesting that the government must ensure climate journalism friendly policies, legal protection, research centers, and media collaborations. Furthermore, media organizations should train workforce, establish climate desks, and gain editorial independence. Finally, the journalists should develop skills, and carry out ethical reporting.