THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON EMPLOYEE ENGAGEMENT AND RETENTION: ANALYZING THE RELATIONSHIP AND EXPLORING POTENTIAL BENEFITS

Abstract

Corporate social responsibility (CSR) has become a key component of new business strategies, especially in promoting good relations with employees. This study aims to examine how CSR initiatives affect employee engagement and retention by studying how CSR initiatives affect job satisfaction and organizational commitment. In the research, we use a mixed methods approach of surveys, interviews, and case studies with HR professionals, managers, and front-line employees at various organizations spread over different industries. Accordingly, the findings recommend a positive correlation between CSR engagement and beaming employee morale that ultimately raises retention rates. Specifically, employees whose perceptions of CSR in their own organization portray the company as authentic, relevant to their personal values and in line with what they perceive as good report higher job satisfaction and loyalty. In addition, this paper discusses the best practices of CSR integration into corporate culture and provides suggestions on ways to improve the performance of CSR efforts. Moreover, the study shows how clear communication about CSR initiatives helps employees understand, know and participate in such programs. Future research is suggested to." In the emerging body of literature examining the relationship between CSR and its potential benefits for employees and the organization, the following paper makes a contribution.