AI & HRM (ENTREPRENEURIAL APP)

Abstract

The rapid advancement of technology, particularly AI, or artificial intelligence is transforming Management of Human Resources (HRM) by enhancing various tasks like hiring new employees, employee engagement, management of performance, and retention. This study investigates the integration of AI into human resource management and its effect on entrepreneurial success, employing SmartPLS approach to provide empirical insights. Despite the growing interest in AI technologies, many organizations face challenges in effective implementation due to data privacy concerns, system complexity, and resistance to change. This research addresses the critical need to evaluate the benefits of AI integration in HRM, aiming to offer a clear framework for businesses to leverage AI for improved performance and growth.Employing a quantitative study design, Data were gathered from HR professionals and managers across entrepreneurial firms. The study utilized structured questionnaires with a Likert scale with a range of 1 to 5 measure various 
constructs, SmartPLS was employed to analyze the data. The results show a clear positive correlation in between AI adoption and AI quality, significantly enhancing AI applications and entrepreneurial performance. However, the immediate result of AI adoption upon employer reputation, inconsequential, indicating that improvements in AI quality and entrepreneurial performance mediate this relationship. High-quality AI systems were found to be instrumental in enhancing business performance by providing better insights and more reliable outcomes.The research findings show that AI has a big impact on human resources speeds up procedures, 
improves decision-making precision, and favorably impacts achieving entrepreneurial goals. Practical implications are discussed, and future research avenues are outlined, providing valuable insights and guidance on optimizing AI in human resource management .