LAHORE’S CINEMATIC DIALOGUES: SHAPING SLANG AND CATCHPHRASES [A STUDY OF DIALOGUES IN PAKISTANI FILMS]

Abstract

This research explores the significance of dialogues in the cinema of Lahore and its profound influence on the society. Cinematic dialogues serve as a powerful tool for communication, cultural expression, and shaping slang and catchphrases. The study  examines how dialogues in Lahore’s films contribute to language development, reflect societal norms, and shape cultural trends. By analyzing iconic dialogues from popular films, the paper highlights their role in addressing social issues, adopting cultural exchange, and enhancing the entertaining experience. The research added and investigates the influence of cinematic dialogues on daily conversation, media, and advertising, representing their general existence in the social fabric of Lahore. The films based on Lahore are used for data collection and interviews with filmmakers and audiences provide valuable information. The books and research journals are also consulted for analysis of cinematic dialogues. The qualitative research method has been used to achieve the main objective of this research. This paper emphasizes the vital role of dialogues in Lahore’s cinematic scene and its durable impact on the city’s linguistic, cultural, and public dynamics.