RELATIONSHIP BETWEEN SELFITIS BEHAVIOR, SELF-ESTEEM AND BODY IMAGE AMONG YOUNG ADULTS

Abstract

The aim of this study was to investigate the relationship of selfitis behavior with self-esteem and body image among young adults. For this purpose, multistage sampling method was used. Sample size of 300 young adults were selected with the age range between 16 to 24 years from different public and private colleges and universities of Sialkot city. A self-developed demographic sheet along with Mental Health Screening Questionnaire (Mirza and Kausar,2012), Selfitis Behavior Scale (Balakrishnan and Griffiths, 2017), Self Esteem Scale (Rizwan, 2017) and Multidimensional Self-Relation Questionnaire Scale (Kamal & Naqvi, 2017) was administered on participants. 
Descriptive analysis and Pearson Product Moment Correlation Coefficient. The results indicated that selfitis behavior has a significant negative relationship with self-esteem (r=. - 252**, p<0.01) and positive relationship with body image dissatisfaction (r=.157** p<.01). Whereas self-esteem has significant negative relationship with body image dissatisfaction (r= -.152**, p<0.01). This research will be helpful for clinical psychologists to devise appropriate techniques to deal with such addictive behavior.