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THE IMPACT OF SERVICE RECOVERY ON CONSUMER LOYALTY WITH A MEDIATING ROLE OF CONSUMER SATISFACTION: AN EMPIRICAL STUDY ON THE FAST FOOD INDUSTRY OF PAKISTAN. IJSSB [Internet]. 2024 Oct. 23 [cited 2024 Nov. 21];2(4):410-21. Available from: https://ijssb.org/index.php/IJSSB/article/view/98